entrepreneur

Ep. 12: Airbnb

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Episode 12 is here! Stay with LCo and learn all about what it actually takes to own and operate your own Airbnb! Contrary to popular belief, you may not make as much money as you might think by owning and operating your own! Want to know more? Keep reading!

the show notes

“I’m frankly surprised at how many people wanted more information on Airbnb, being a host and all that goes into owning and managing your own vacation rental!” says Kristen. She was even more surprised at how many of you thought you’d make a gazillion dollars doing so - which you’re not! Kristen and Vince’s vacation rental story goes a little something like this:

They used to live in North Scottsdale, and then made the move to south Gilbert, about 45 min south of where we used to live after Kristen’s parents moved to Gilbert. They moved for a few reasons; for one, Gilbert is one of the best cities to live in the country and it’s a great place to raise a family. They wanted to make the move to not only be close to her parents, but to also be able to buy the same type of house for about $150K less than what it costs in Scottsdale, and put the additional money into their first flip (which they did). They also wanted to have a down payment to buy a second home (which they also did)! “Vince and I think it’s important to get real estate as soon as you can,” Kristen says, ”especially if you live in a place where the market is in an upward trajectory.” 

Kristen started looking and doing research on potential locations for their second home right away. They knew they wanted to be able to get multiple seasons out of the property (because, you know, in AZ it’s summer then winter, and then back to summer again!), and be able to rent it out to offset some of the costs. They ended up in Pinetop, a small-ish mountain town in Northern Arizona, in partnership with Kristen’s cousins who also happen to be their close friends. Kristen explains that they went in 50/50 and own the property through an LLC because it’s important to do so from a liability standpoint in order to protect your assets. “We keep [the cabin] as a family home too and spend holidays and long weekends up there, and one day would like to leave it to our kids,” says Kristen. They wanted to get in and begin learning what it really means to not only own a second property, but also operate it as a vacation rental, and this opportunity was perfect for them to get their feet wet. 

Once we purchased, Kristen went up with the LCo team, designed the cabin, came back and ordered everything and then went back up to install and photograph everything in one day. The cabin was structurally livable when they purchased it, with only cosmetic things like furniture, paint, lighting and styling that needed updating. The total cost to make the space livable enough to have a brand identity, be representative of our portfolio and to share it with our community so we could get some bookings was around $25,000. 

Before too long, we were open and ready for business. For vacation rental management, we use Evolve, which is a broker for vacation rentals that manages your profile on Airbnb, VRBO, HomeAway, etc. Kristen and Vince still use them and are happy, but about a year in they noticed they didn’t get much traffic from Airbnb through Evolve, sot hey pulled Airbnb off Evolve to manage in house (CLICK HERE). Amy, our director of ops, manages Airbnb from booking request through the end of the person’s stay, and while it’s better for us because we’re able to interact on Airbnb like the social network it is, it’s a lot of work. We think almost double the work we had to when we had Evolve manage our Airbnb profile. But again, it’s worth it for us because we saw traffic significantly increase when we took it over!

Finances 

Airbnb has a resource that uses an algorithm to help you figure out what your rates should be based on prices in your area. Sometimes we use this and sometimes we don’t; we know based on our area that there are some holidays that always get booked. We can set those rates higher because we know it’ll get booked and if they don’t, we’re okay with that because Kristen and Vince would like to be there!

If you can come from a place where you’re not struggling to make mortgage payments and keep the place going, you’re going to have a lot more flexibility. Not every Airbnb is going to be perfect of course, but it’s important to think about what your goals are: make money? Offset the cost of owning? Again, do your research! For Kristen and Vince, the goal was to offset some of the cost of owning. Because they did so much research beforehand, they’ve always been in the positive and haven’t had to take money from one account to pay for it because through the bookings they’ve gotten, it’s paid for itself.

Essentially the cabin, other than our down payment, takes care of itself, BUT this is the million dollar question → a ton of money is not made from this Airbnb. We know you can and we’d be interested to hear from other owners on how the experience has been for them! If you are, it’s likely you have a very tight and sound experiences, and keep costs down (meaning you probably do a lot of the things that we have to outsource yourself). Any money made usually gets invested back into the cabin for upgrades and replacements. 

Guests and Guest Satisfaction

Vince and Kristen come from a hotel background and they have certain practices that are just ingrained into their brains in regards to customer service. They’re constantly reminded that there are things that are in their control and things that are out of their control, and most of the time it’s how you handle a situation that’s most important and they run their Airbnb like they run their business - they’re always going to do what’s right.

Yes, we’ve had guests that we’ve asked to not come back, and that’s okay. It’s just part of playing the game! When something goes wrong, first and foremost apologize profusely, listen and work towards a solution. There are going to be people that are mad and don’t care and just want their money back, but most people are really understanding. As an owner, it’s likely that you’re going to have to comp a stay here in there, you’ll probably lose some money, and it’s okay. Airbnb penalizes you if you have to cancel a stay, if you get negative reviews or adjust and alter reservations. In order to be considered a “super host,” you have to be pretty damn close to perfect. We’re working on our super host status and have been eligible twice, but then things that were out of our control that took that opportunity from us (again, it’s okay! It happens!), but we’re going to get there!

Barb’s vacation rental recap

  1. Do a bunch of research on your potential location. Envision what you’re going to do there, check out the neighborhoods, go to the grocery stores. If you’re wanting to do Airbnb, do as much research as you can on Airbnb as well to see what you’re up against. You want to buy in a thriving community so that you can get in on that success. You probably don’t want to buy in a place that has only five listings - you want options and options that are booked!

  2. Narrow down what you want! Kristen and Vince got an agent local to the area in which they were buying. They wanted someone who knew the inner workings of the area so they could make the best choice. The 1st cabin they saw was Drift Fence cabin, which is what they bought! Drift Fence is a 1970s A-frame that needed a little work, but not so much that they needed to drive up every single weekend until it was done. They made some aesthetic changes, furnished it beautifully and began renting!

  3. Once it’s renter ready, find reliable resources at your location, which is one of the hardest part! There are so many things you won’t realize you need at first…Who’s going to clean on a regular basis? Who’s going to replenish toilet paper when it’s out? Who’s going to notify you when you have cobwebs because you’re located in the forest? If you have a rental or 2nd home in your area where you can be there should anything be wrong, that’s a huge advantage. The cabin is three and a half hours away from Kristen and Vince’s house, which makes it hard to go up and back in a day. Another hard part is teaching your local resources to clean and style and leave your space in the same way you would. “In the age of Instagram, I own a creative company and everything I do needs to be reflective of that and my brand,” Kristen says. So you can imagine how challenging this can be.

  4. Word to the wise, if you’re going to own a vacation rental, do not make a linen scheme for your bedding. Do white bedding - the same size and consistent across the board. 

  5. It’s A Lot of Work

  6. There isn’t anything at the cabin that Kristen would be devastated if things got ruined, which is the mentality you need if you’re going to have a vacation rental. For the most part it’s a great experience for both yourself and the people who stay with you, but there are those people that stay with you that you don’t want to ever stay with you again because they damage things, they don’t tell you when their dog shits on the carpet, etc. There are things that you don’t know about and don’t always have recourse for, and that can be one of the downsides of inviting strangers into your home.

the links

Ep. 8: All the Bad Sh*t in Business

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You guys! It's episode 8! We hope you've been loving season 1 so far and if you have, would you send Kristen a DM on Instagram @kristenforgione? Don't forget to rate, review, subscribe and download! It helps us so much to know what you like, what you don't, etc. So far the most popular episodes have been Episode 5, which was with Blanche and Rach and then Episode 4 which was Attracting the Right Clients and knowing your Worth, and Episode 6 which is the Unexpected with Turning your Passion into a business are neck and neck!

We really never dreamed that 10 of you would listen to this thing or that we’d be able to connect like we all have, so thank you. It’s really such a gift you’re giving back to us, allowing us to share my experience with you and help you on your journey, personally or in business.

Anyways, let's get to it! Episode 8. All the bad sh*t in business. It's a good one - it's juicy, it's real talk and I think recounting some of my experiences will definitely help you all whether now, or in the future. Listen up and tune in now!

 The show notes

In 6 years, there’s a lot of BAD SHIT that happens, just by default. And the crazy thing is that even some of the BADDEST shit between clients, employees, whatever! surprises you in the end. Sometimes you look back and think huh, that particular thing or experience kinda wasn’t that bad and was meant to happen because now I know x, y, z. There’s something calming in all those experiences that leads to confidence and makes your fuck with rating through the roof! (Before you go googling “fuck with rating,” we define it as what happens when you have enough experience where you decide you’re not going to get fucked with anymore - ha!)

This is a highly anticipated episode and of all of the comments, messages and feedback Kristen gets, a ton of it is centered around all the bad shit in business! Stuff people don’t want to talk about because it’s uncomfortable or controversial. We want to remind you that what Kristen is sharing with you today is her real experience and how she actually handled it, NOT what would make the best podcast. Also, every person handles situations differently so while you’ll hear on the podcast the real details of the situations Kristen went through, it is her opinion and experience, and nothing more.

Okay, now that that’s all out there, where to even begin.

Let’s start with Bad Clients…

There are two main points that will get discussed when it comes to bad clients:

  1. How to avoid bad clients

  2. How to deal with them when you missed the avoid part

In the beginning, for most people, it’s very likely that you’re going to take “bad” clients and instead of beating yourself up over it, you just have to get okay with the fact that it’s a right of passage in business, no matter what industry you’re in. From interior design to accounting, everyone deals with this and you’re totally not alone! These are the types of things that you can draw from in gaining experience and knowledge, and will make you a better business person.

In order to aid and help avoid bad client situations, Kristen came up with a few basic questions, based on her non-negotiables, that she asks herself before jumping into a new client project:

  •  Is there an organic connection?

  • Are we an aesthetic match?

  • Is the client realistic and all parties are on board? In other words, are the decision makers on the same page?

  • Do we like to communicate the same way? We’ve found that emails and text messages work best for us. In our business, communication is key so we need to be on the same page when it comes to modes of communication.

  • Are your conflict resolution expectations the same? This is huge! Sometimes you’ll deal with a terrible contractor, etc and if you and your client talk about your conflict resolution expectations at the beginning, you’ll be on the same page on how to deal with that person and there wont be any surprises.

These are basic principals for Kristen and the team. It’s a good idea to figure out what your non-negotiable parameters are and go through the same type of vetting process for your own clients. The best way to avoid bad clients is to hold everyone to the same criteria, listen to your gut and watch for the red flags. Even if you go through all of this, sometimes you still come across clients that are just plain bad. Sometimes there’s drama early on, or something seems off, and what we can say to you in that situation is to trust your gut, no matter how much that project might be worth (money isn’t everything if it’s going to cost you your sanity).

moving on to Bad Employees…

Like bad clients, chances are you’ll always have bad employees here and there. It happens. Kristen got some really good advice about how to deal with bad employees from a client, actually, that we ended up parting ways with because of a bad employee. He said, “Don’t beat yourself up over it too much. No matter how great of a boss you are, how much time you have or how much you do, sometimes people are just going to go rogue. That’s just human beings by nature. Also, a lot of times there are factors in people’s lives that affect them at work, that you simply just have no idea about.”

Read that over and over again until you have it memorized, and refer back to it when you inevitably deal with an employee that turns out to be less than awesome.

Another piece of advice? Hold your employees to the same standard as your clients! Along with creating non-negotiable parameters when vetting clients, Kristen has a set of similar questions she asks herself when hiring new employees:

  • Do we have an organic connection?

  • Are your expectations realistic?

  • Do we feel like we have an aesthetic match?

  • Do we communicate the same way?

  • Are your conflict resolution criteria the same?

We discussed this in episode 7, but we need to reiterate that when you’re making hires, do. not. compromise! And don’t hire someone out of convenience! However, if the going gets tough with one of your employees, it’s a crossroads for you as a boss - it’s either a “is this person coachable?” moment, or a “do i need to let this person go?” moment. For Kristen personally, she always default to trying to coach them so she knows she gave 150%, but that’s a decision that you need to make for yourself.

When it comes to employees, put expectations in writing, give them grace, be real and compassionate, and hopefully you’ll turn out on the other side of it. Bottom line.

sometimes, people are just plain Bad

Even if you do everything in your power to avoid bad situations, they happen. And the first thing you can do to prepare yourself for when that time comes is to accept that. In knowing that something bad is bound to happen, Kristen recommends starting your own “Bad Shit in Business” fund. Start taking even 5% of your revenue, or your credit card rewards, and transfer it into an account that you can use as sort of an insurance policy (aka a “rainy day” fund).

Bad shit in business costs you money - be ahead of the game! “If I would’ve had [a “Bad Shit in Business” fund], making some of the calls I had to make might’ve been easier. In the beginning, you tend to hold onto every penny and maybe put up with things longer than you normally would. Having this kind of “insurance policy” will allow you to put your foot down and not have to just deal because you can’t afford to do otherwise,” she says.

This will help you when it comes to those bad people you come across when you have to give a design fee back, when an employee quits or for legal fees when you get sued…yes, she’s been sued. It was something totally out of left field that lasted over a year. The case is now closed, and she won, but it was awful. Kristen got served by someone who bought one of her flips, for negligence in covering foundational and wall cracks, among other claims including impersonation saying that her company wasn’t legit. “That experience as incredibly horrific and makes you so vulnerable - it’s threatening,” says Kristen. “I told my parents and my dad said - in a very dad way of saying things - ‘Congratulations, you’ve made it. If someone is threatened by your success to the point where they think they can financially profit from it, you’ve got something worth fighting for.”

She hasn’t owned any investment properties since and doesn’t know if she ever will because this experience really soured the flipping business for her. But it’s also experiences like this that teach you so much about navigating rough waters, who you are as a businessperson, what you can handle, what you’re willing and not willing to handle, and so much more. You can’t ever know when bad experiences or people will happen, but you can preemptively prepare for them in the best way you can.

If you take nothing else from this episode, remember this: in all things, try to be ethical and hold your team to the highest regard and value. And even when it’s hard and you don’t want to, take the high road.

LINKS


Ep. 7: Building Your Team

It’s episode 7- can you even believe it?! We’re on the downhill slope of this podcast season and are so beyond thankful and grateful for all of the support you, our listeners, have shown us so far. In this episode, we wanted to dive into Kristen’s experience building her current team. You know that part in our intro where it goes “it’s not all sunshine and rainbows”? Yeah. We meant it. Building a business is one thing, but building a team and refining your own skills as a leader of not only your company, but people too? That’s a whole other rodeo no one tells you about when you’re first starting out.

Ready to get ahead of the pack and take in some sound advice on this topic? Tune in and read on for the notes!

THE SHOW NOTES

When you get to the point in business where you’re ready to take the next step and start building a team, it’s generally because you’re ready to take things to the next level. What does that mean for you? This “next level” is all relative and subjective to you personally, and the goals you have both personally and professionally.

For Kristen, the next level didn’t mean happier, wealthier or busier - it meant being more organized and streamlined, having more comfort and trust, less mistakes, a better experience both internally and for clients, and better communication. Maybe those things don’t equal the next level for you, and that’s totally okay. This is an opportunity to turn inward, do some soul searching and actually qualify or quantify what you think having extra hands on board will do for you.

Maybe you’re just fine in your little one woman (or man) sailboat and you don’t need anymore hands on deck. If that’s the case for you, good on you! Keep doing what you’re doing to kick ass and take names. If you feel like you’re drowning a bit and are in need of someone to throw you a lifeline, keep on reading because we’ll get to some strategies you can implement in order to get the best employees for you.

“I think I always knew I would have employees,” says Kristen. However, she continues on to say that If you had asked her five years ago if she thought she was a good boss, she would’ve said totally! She’s reasonable, empathetic, sympathetic, honest; but she admits she was lacking at really being able to put her needs second, and put the needs of her employees as developing professionals first. Kristen reflects and says that this concept alone is the biggest key in getting quality employees and most importantly, keeping them. It’s a learned skill, for sure, but one that is invaluable to the growth of your business and the growth of yourself as an entrepreneur.

So, you’ve done some soul searching and are determined to add some amazing new hires to expand your woman show - now what? Before you do anything, get rid of the fear of failing. You can’t be so nervous about hiring that you end up not hiring anyone. Everyone has a bad hire - it’s a right of passage, but you live and you learn and you move on. Also, rid yourself from the feeling of obligation - don’t also hire someone out of pity, or that you know from the get go is not going to be a good hire for you.

Okay, now to the good stuff.

As a solo entrepreneur you’ll start to realize that you do things you hate a lot of your day. In a creative business, most of those hated things are usually totally not creative and more administrative. For Kristen, she realized that she started to feel like she was pushing papers - designing only once a week, in the field once a week, but bogged down on email and administrative tasks every other day. It was hard and she was able to realize that that’s where she had some weaknesses and needed help. Kristen recommends identifying where your weaknesses are, and hiring someone that compliments those. For her, she desperately needed help with all the administrative stuff that comes with owning a business, so her first hire was an office manager so she could clear her plate and have more time to design (the company’s money maker).

“Where I was as a designer at that point in my career was not a good place for me to groom another designer, from a design standpoint or a leadership standpoint,” Kristen says. “Along with knowing your worth, I also think it’s important to figure out what you’re good at, and what your employees are good at. Figure out, or even involve them in what you like to do, and see if there’s any crossover. You could be on separate planets task wise, and that’s totally okay. “

Kristen’s first hire was an office manager that was initially part time to help field consults, write contracts and run errands. This first hire not only helped Kristen build the business, but they also helped me to see what she could work on as a boss, and what her strengths were as a leader. Please note that these are two totally different things. They’re not synonymous and both require equal attention and focus.

After that, her next hire was going to be a second designer. At this point in time, Kristen’s mom was helping her with interviews and their goal was to find someone that could alleviate some of the pressure and take on some of her tasks, but who could also still design. “If you need help seeing how you work best with others, ask your mom - she’ll tell you!” she says. Kristen mentions that she wasn’t ready to pay a seasoned designer because she herself was still learning about who she was as a designer, and her aesthetic (it wasn’t called ODL at the time!). This person was a good fit at first, but things went sour. She then brought in a project manager which ended up being a questionable hire as well. Kristen reflects and says, “There were a good two years where the team I had was questionable, but I think it was important to go through those experiences to learn about hiring in general, who to hire that’s best for both the company and yourself - working with someone 40 hours/week is a lot of time spent with them if you’re butting heads and expectations don’t align.”

It was at that point that she took some time to be self reflective. It was very clear that she needed to pivot (there’s that word again!) because something she was doing wasn’t working. She looked at what she was doing (Was it timing? Hiring the wrong people and not understanding red flags in the beginning? Not understanding the exact needs of clients?) and got better as a boss. “While I don’t take responsibility for the things our first hires did,” she says, “I do think i could have served them more as a boss, lessons I learned only after going through the experience of hiring, firing, etc.”

You have to build your team with people around you that you trust, that trust you, and are drinking the kool-aid. They need to believe what you believe, and be working towards a common goal. Business is business, but it’s also very personal, so you should share common ground. Once you get your foundation laid and begin to find these people, then you can get the luxury of looking at hiring in a different way than maybe before. For Kristen, it was being able to look for “talent,” meaning can they not only do the tasks, but did they have everything on her list of what makes up the ideal candidate for her? Each employee you have over time is a piece of the puzzle, and then the puzzle is always growing, especially when you’re in a thriving business. Not only are your employees part of your journey, but you are part of theirs! They also chose YOU! Accept people for who they are, identify what their strengths and weaknesses are, and build around that, be okay with it and figure out how to help them, and you will go far.

Advice for new bosses

  • Timing is everything. Don’t hire someone out of convenience just because you need a warm body.

  • Talk to your employees and talk to them often. Are they happy? What do they need? Having employees that are dedicated to you is the biggest compliment on earth. “That is something that we’ve worked up to as a culture,” Kristen says. “I like to think that it’s because they feel supported in all aspects and know that with anything that happens, we will back them up on it. It doesn’t mean they won’t make mistakes and there wont be training opportunities, but I always say i can fix 99% of what you do, just don’t lie to me.”

  • Delegate! One of the biggest strengths of entrepreneurs is that they’re control freaks, and this can also be one of the biggest weaknesses. You’ve gotta figure out the best way for you to channel that control freak-ness into something that’s positive and beneficial, and your employees can help you with that. Let them help you! It took Kristen a long time to get there and she can say that it all comes from confidence and personal growth. It will free up your time and mind from that “feeling like you’re drowning” feeling.

  • As a boss, figure out what your hot buttons are and figure out what you can compromise on. You have to pick your battles.

  • You have to trust the people that you hire. This doesn’t mean that you let them lead you into a black hole of death, but give them capable hands and empower them to use their own brain, reasoning, project management skills to get your company and clients to the best outcome.

  • Hiring your first employee is a big deal and affording them is also a big deal. Have at least 6 months of wages in the bank ready to go so that you aren’t worried about how you’re going to pay them.

the links



Ep. 6: The UNEXPECTED With Turning Your Passion Into a Business

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You all know by now that Kristen turned her passion into a multi-million dollar business. In episode 6, she talks about all of the unexpected things that happened along the way. Tune in!

The Show Notes

When Kristen says the “unexpected” things and feelings that come with turning your passion into a business, how many of you think you know exactly what she means?

When she started recording this episode, she kind of surprised herself in that even she didn’t fully realize what she meant until she was in full swing recording. So here we go!

SO WHAT IS SHE EVEN TALKING ABOUT?

“I feel crazy frankly even making a podcast episode about this topic because so much of my life is amazing and wonderful, and I am so incredibly thankful for the means in which I’ve gotten to where I am,” Kristen says. “The point is, I don’t want you to think I’m ungrateful or that I shouldn’t be feeling this way, so let’s just get into it.”

It is an absolute blessing to be able to turn what you love into a business, specifically a business you can support your family or yourself with. Kristen truly believes it’s one of the best gifts you can give yourself or someone else. Think about it, you spend more awake hours working in whatever capacity that is, than you do anything else. Your career is what consumes your daily life, for most of your daily life, so if you can find happiness in your job and what you do, that’s huge in and of itself!

When you think about the quintessential “American Dream,” one could argue that it boils down to turning your passion into a business. It’s what we think a lot of people truly want in life, especially for Kristen. She knew it’s what she wanted and always knew would happen for her, so she was absolutely committed to making that happen. While it can be really rewarding, if you don’t love it, it can pose a lot of negative feelings during your journey as a business owner.

“I cannot imagine doing anything else with my life then being an interior designer. So I wasn’t anticipating feeling lonely in turning my passion into a business. When people ask what my hobbies are and what do I do in my free time...well [for me] I turned those things into a business. It works and it’s amazing and I wouldn't change a thing, BUT in doing so, I no longer have a passion. I monetized it and made it my life, but now I'm devoid of my hobby.”

Kristen continues in saying that most of her passions and things she’s loved, she’s monetized. She loves fashion and is passionate about buying, so she started a retail shop as a passion project and now it’s a full blown business. She owns an A-frame cabin with her husband, Vince, and cousins so they could make memories with their families. It’s available for rent so now, it’s a business that they pay taxes on. Kristen love pilates, but her studio offered her a social partnership, so she literally is now taking stories on the reformer. “I’m so grateful, genuinely happy and not complaining, just reflecting on how I don’t really have a hobby or passion anymore,” she says. “This isn’t necessarily a good or bad thing, it’s just a thing that’s unexpected and one no one really talks about. But if you are a self reflective person and check your gut, which I do, I never expected to feel lonely in this.”

Being an entrepreneur is extremely rewarding, especially when you get to the point of success that you can hire a team that’s just as passionate as you are about your “thing.” It’s even better when you see employees excel, grow and develop - an amazing thing that opens up your mind to possibilities that at one point seemed unattainable. BUT it can also be a lonely road, filled with thoughts and feelings that don’t get talked about because they’re not shiny or positive or could sound complain-y. Honestly, let’s cut the shit shall we? It’s important for us business owners, creatives, women in business, etc. to do a gut check every once in a while, and help others around us do the same. How are we doing knowing we have the weight of our world on our shoulders? Are we well? Check in on each other!!

Did you read that last paragraph? Yes? Good! Now, read it again and let that marinate for a second. Do you resonate? Have you experienced similar feelings?

“[This topic] has been weighing heavy on me. I’m more so shocked in recognizing that I feel this way, but now that I’ve pinpointed the issue, I want to help other entrepreneurs to prepare for when they inevitably feel this feeling, more than I ever was.”

The Takeaways

  • “Do you feel like there’s an unexpected price in turning your passion into a business? Yes. Passions can ebb and flow, and you could be over it in two weeks, but businesses need to have longevity unless you have a whole bunch of capital to throw around and you can come and go as you please.”

  • Think about what makes you the happiest. If you can look at whatever it is from a 40,000 level and take the emotion out of it, you might be able to make better decisions based on what you go forward with in business, and what you don’t.

  • Be steadfast in keeping the line very firm balancing what part of your passion translates to business, and what part of your passion stays just your passion.  

  • Do something to connect with yourself everyday. Whether that’s yoga, going on walks, reading books, listening to podcasts, coloring, painting, cooking, kayaking - whatever it is - keep a reserved place for that and that alone. As your business grows, you will be burning the candle at all ends - not both ends, all ends. You need to have some sort of outlet that gives you some relief.

the links